About ED's

After several years struggling in accessories and fashion design, these 2 sisters Estu "tutut" Budiarto and Dinda "dewe" Budiarto finally settled on the name ED's for their product. They are an accountant and an architect but they just can not stop designing accessories and other fashion things. They are happily stayed for their main jobs as an accountant and an architect before their true calling took hold and set up their own label.

ED stands for "Estu Dinda", so ED's accessories made by Estu and Dinda. They start designing and making accessories since they were in elementary school. At first its only for private consumption, anly for several people, like their mom, or aunt, or even their grandmother. And then someday their grandmother take these 2 kiddo to her organization bazaar. She was really like their design and on that event, these 2 kids got their succeed, their product SOLD OUT. It's a WOW for a junior high student and elementary school student.

Now they are grown up girls. They know what girl needs and girl wants. So in the year of 2009 their start to make this brand for real. When they were a kids until 2008, their grandparents gave name for their product "LARCA", they do not know what it means. But these time they thought that using their name as a brand will mean something. So they choose "ED's" for their fashion brand. It start from a small home bussiness with a huge hope to become a big brand.

Now ED's start producing accessories product. But sometimes ED's making clothes too but only for several people and several costumer who already trust "ED's" from begining. So here we are on ED's officially blog. Enjoy ED's style for accessories and please do leave a comment to this blog or email ED's to eds.collection@gmail.com or follow us on twitter. www.twitter.com/eds_style

"IT STARTED JUST WITH A HOPE..."